Diamond jubilee infographic bunting

The Royal Family Twee bunting pennantFinished bunting - front and backMay 2012

If you like a good infographic, this project will rock your world…


Information is Beautiful curates the very best in information design. This year it has launched its inaugural The Information is Beautiful Awards, to celebrate excellence and beauty in data visualizations, infographics and information art.

One entrant in particular wants a place on that dataviz hall of fame – digital agency Jam. Working closely with contemporary cross-stitch kingpin Mr X Stitch, they thought up a truly creative jubilee-inspired infographic.

And Floss & Mischief was lucky enough to be part of the team stitching it into life.


True to Jam’s social expertise, the infographic is all about ‘The Social Diamond Jubilee – Modern Monarch Media Monitoring’.

With the deadline for entries coinciding with Queen Elizabeth II’s diamond jubilee weekend, Jam took its cue from the patriotic tat memorabilia springing up all over the UK. What better way to digest jubilee information than on celebratory bunting?!

The title ‘diamond jubilee’ is spelt out on one side of the felt bunting. On the other side, readers can digest all sorts of jubilee-related tracking data like mentions of jubilee merchandise, events and street parties, plus ‘The Royal Family Twee’, a family tree of spoof royal Twitter accounts and their follower counts.


With only 72 hours available in which to stitch the infographic, the project needed a team of seven, led by Mr X Stitch, to create 17 individual pennants by deadline.

Floss & Mischief was challenged to stitch one of the most detailed, The Royal Family Twee pennant.

The stitched pennant measures around 36cm tall, and 26cm wide before tappering down to a point. With lots of information to convey on such a small surface area, the original design was simplified to better fit all the key data on.

Backstitch, applique and running stitch were the backbone of this piece. The royal Twitter handles were backstitched onto 18-count aida fabric and stitched on individually like name labels. The tree branches were redrawn to make the most of the pennant’s triangular shape. Applique roses were superceeded by the highly-appropriate Twitter bird.

This awesome felt pennant took just over two days to complete.

See all the bunting pennants and more work in progress snaps.

It was then united with the other 16 pennants, stitched together into a textile infographic and entered by Jam into The Infomation is Beautiful Awards 2012.


With thanks to Jam and Mr X Stitch for our use of their imagery.

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