Isn’t she a thing of beauty?! Here’s the story behind this awesome piece of textile work…
Fine Cell Work is a UK-based prison charity that teaches needlework skills to long-term inmates. By channelling their energies creatively while in their cells, prisoners can regain hope, discipline and self esteem, helping them to leave prison with the confidence and financial means to stop offending.
Together they designed a unique piece of embroidery that could hang on the wall of Fine Cell Work’s office – a powerful statement of everything they do to help prisoners, that also lays down the law for their own brand identity.
Floss & Mischief was lucky enough to be involved in the project, helping to stitch the 1.5 metre wall hanging into life. The innovative brand guidelines took a team of volunteers and prisoners, over 300 hours and many (many) cups of tea to complete.
A range of stitching techniques was needed, including:
The project has been recognised by renowned creative judges Design & Art Direction as some of the year’s best creative work, winning a place ‘in book’ in its coveted D&AD Annual 2012.
Praise well deserved we think!
With thanks to The Partners and Jessica Aldred for our use of their imagery.